The Fur Industry

Think fur is fashionable? Here’s what’s hiding beneath your fur trim.


The #MakeFurHistory campaign was started by The Association for the Protection of Fur-Bearing Animals (APFA) and The Montreal Society for the Prevention of Cruelty to Animals (SPCA) with the support of LUSH Cosmetics.

Images and videos of mink and fox in fur farms across Canada show the reality of the suffering these animals are forced to endure. These animals are forced to live and die in conditions that do not meet any of their basic behavior or biological needs and all for the sake of an unnecessary luxury item.

Together, we will #MakeFurHistory.